Olá – Gorila Maguila


Miniatures of characters from two children's television programs, "The Magilla Gorilla Show" and "The Peter Potamus Show", constituting the series "Gorila Maguila". This series of 16 miniatures appears in Portugal in 1968 ¹ associated with the Olá ice cream brand, which offers a figurine on each ice cream purchased. Monochrome plastic, various colors. No movable or removable parts. The height of the figurines varies between approximately 0.1 and 1.45 in. About >0.1 oz to 0.3 oz. Although in Portugal these figurines constitute the "Gorila Maguila" series, they actually come from segments of two distinct, but complementary shows: "The Magilla Gorilla Show" (segments "Magilla Gorilla", "Ricochet Rabbit & Droop-a-Long", and "Punkin' Puss & Mushmouse") and "The Peter Potamus Show" (segments "Peter Potamus and So-So", "Breezly and Sneezly" and "Yippee, Yappee and Yahooey"). In other countries, these 16 figurines can be found as part of larger series under the "Hanna-Barbera" theme. All the figurines show the legal mark "© HBP INC". Characters created by Hanna-Barbera. ●


Miniaturas de personagens de dois programas infantis de televisão, "The Magilla Gorilla Show" e "The Peter Potamus Show", constituindo a série "Gorila Maguila". Esta série de 16 miniaturas aparece em Portugal em 1968 ¹ associada à marca de gelados Olá, que oferece uma figurinha em cada gelado comprado. Plástico monocromático, diversas cores. A altura das figurinhas varia entre aproximadamente 24 e 37 mm. Cerca de >2 a 4 g. Ainda que em Portugal estas figurinhas constituam a série "Gorila Maguila", na realidade provêm de segmentos de dois programas distintos, mas complementares entre si: "The Magilla Gorilla Show" (segmentos "Magilla Gorilla", "Ricochet Rabbit & Droop-a-Long", e "Punkin' Puss & Mushmouse") e "The Peter Potamus Show" (segmentos "Peter Potamus and So-So", "Breezly and Sneezly" e "Yippee, Yappee and Yahooey"). Noutros países, estas 16 figurinhas podem ser encontradas como parte de séries mais extensas subordinadas ao tema "Hanna-Barbera". Todas as figurinhas mostram a marca legal "© HBP INC". Personagens criados por Hanna-Barbera. ● 


¹ Date to be confirmed. Without official data provided by the brands, confirmation of the date of this commercial promotion is only possible by searching for advertisements in contemporary newspapers or magazines. ● Data a confirmar. Sem dados oficiais disponibilizados pelas marcas, a confirmação da data desta promoção comercial é apenas possível pela pesquisa de anúncios em jornais ou revistas contemporâneas.


Olá "Gorila Maguila" series | Order by personal choice 

Released in 1968 and associated with the Olá brand, the series "Gorila Maguila" comprises 16 figurines in monochrome plastic. ● Lançada em 1968 e associada à marca Olá, a série "Gorila Maguila" compreende 16 figurinhas em plástico monocromático. 

Item

Reference

Scale

Made

Magilla Gorilla

Gorilla

n/a

n/a

1968 ¹

Melvin Peebles

Man

–

–

–

Ogee

Girl

–

–

–

Ricochet Rabbit

Rabbit

–

–

–

Droop-a-Long

Coyote

–

–

–

Punkin' Puss

Cat

–

–

–

Mushmouse

Mouse

–

–

–

Peter Potamus

Hippopotamus

–

–

–

So-So

Monkey

–

–

–

Breezly

Polar Bear

–

–

–

Sneezly

Man

–

–

–

Colonel Fuzzby

Man

–

–

–

Yippee

Dog

–

–

–

Yappee

Dog

–

–

–

Yahooey

Dog 

–

–

–

King

Man

–

–

–

¹ Date to be confirmed. Without official data provided by the brands, confirmation of the date of this commercial promotion is only possible by searching for advertisements in contemporary newspapers or magazines. ● Data a confirmar. Sem dados oficiais disponibilizados pelas marcas, a confirmação da data desta promoção comercial é apenas possível pela pesquisa de anúncios em jornais ou revistas contemporâneas.


Versions and color variants

Some of the known colors in this series. 

● Red 
● Orange 
● Yellow
● Green 
● Pink 
● White

 
Meet the "Gorila Maguila" figurines!

Magilla Gorilla Gorilla, monochrome plastic, orange, 34 mm, 2 g.  

Melvin Peebles Man, monochrome plastic, red, 29 mm, 2 g.  

Ogee Girl, monochrome plastic, green, 31 mm, >2 g.  

Ricochet Rabbit Rabitt, monochrome plastic, yellow, 35 mm, >2 g.   

Droop-a-Long Coyote, monochrome plastic, white, 33 mm, 2 g. 

Punkin' Puss Cat, monochrome plastic, green, 37 mm, >2 g. 

Mushmouse Mouse, monochrome plastic, yellow, 33 mm, >2 g.  

Peter Potamus Hippopotamus, monochrome plastic, white, 34 mm, 4 g.  

So-So Monkey, monochrome plastic, orange, 26 mm, >2 g.  

Breezly Polar Bear, monochrome plastic, green, 36 mm, 2 g.  

Sneezly Man, monochrome plastic, pink, 24 mm, >2 g.  

Colonel Fuzzby Man, monochrome plastic, orange, 34 mm, 2 g.  

Yippee Dog, monochrome plastic, orange, 36 mm, >2 g.  

Yappee Dog, monochrome plastic, pink, 30 mm, >2 g.  

Yahooey Dog, monochrome plastic, red, 27 mm, >2 g.  

King Man, monochrome plastic, pink, 25 mm, >2 g.  

 

The characters from this series enjoying a pleasant get-together before the photo session. ● 

As figurinhas desta série durante um agradável convívio antes da sessão fotográfica. ●


Cleaning these little things

Soap, warm water and a toothbrush is all that I need to clean these plastic figurines. If necessary, toothpaste can help remove some ink marks, especially those left by felt-tip pens. Most of these plastic figurines are now fifty years old and I do not advise the use of aggressive cleaning solutions, such as bleach. ● Sabão, água morna e uma escova de dentes é tudo o que preciso para limpar estas figurinhas de plástico. Se necessário, a pasta dentífrica pode ajudar a remover algumas marcas de tinta, sobretudo as deixadas por canetas de feltro. A maioria destas figurinhas de plástico tem agora cinquenta anos e não aconselho o uso de soluções de limpeza agressivas, como a lixívia.


Contextual timeline (incomplete)

1955  Rajá starts activity.
1959  Olá starts activity.
1968  Rajá releases the series "Pallino e o seu conjunto". ¹
1968  Olá releases the series "Carrocel Mágico". ¹
1968  Olá releases the series "Gorila Maguila".
1969  Rajá releases the series "Ele & Ela". 
1969  Rajá releases the series "Fribom’s". ¹
1970  Rajá releases the series "Colecção Espacial".  ¹
1970  Olá acquires Rajá.

¹  Confirmed by contemporary ads on the press. Necessary corrections or additions to the above are welcome. ● Confirmado por anúncios contemporâneos na imprensa. Devidas correcções ou adições ao acima descrito são bem-vindas.


As a note of interest, check it out here, the "Crater Critters", one of my favorite series of prize figurines. 


References

Wikipedia | "Prize (marketing)"
Wikipedia | "Premium (marketing)"
Mokarex | "Hanna-Barbera" 

1 mm → 0.039 inch 
1 g → 0.035 oz 


●  Check it out here, one of Magilla Gorilla's segments on American television, in this video retrieved from Cartoon Cartoons. Spoiler alert–pure 1960s. 





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